OREGON INNOVATION CHALLENGE

BRANDING & MARKETING MANAGER

Oregon Innovation Challenge provides University of Oregon students and faculty with a platform to develop their own projects.  We deliver workshops, mentorship, and funding to help bring your ideas to fruition. In my role as Marketing and Brand Director, I was tasked with increasing brand visibility, ensuring consistent branding across all platforms, and marketing the program to engage students.

OIC YEARBOOK

Project 1

OBJECTIVE

Build strong brand recognition for the Oregon Innovation Challenge at the University of Oregon within the first year, enabling it to organically market itself to students in future years.

CONTEXT

In its first year, the Oregon Innovation Challenge attracted over 200 participants and provided more than $125,000 in funding to support 16 student projects, while securing $1.5 million in program funding.

EXECUTION

Developed an Oregon Innovation Challenge yearbook to highlight the achievements of the first year. This yearbook will document the program’s progress, showcase the 16 funded student projects, and serve as a key tool in building the program’s brand and reputation within the university.
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