OREGON ACCELERATOR

Strategist & Client Communications


Oregon Accelerator provides creators with social media audits, content creation, and strategic guidance to enhance their digital presence and unlock bigger NIL (Name, Image, & Likeness) opportunities.  As a  Strategist and Client Communications Lead, I played a key role in driving this vision by developing innovative ideas, creating compelling media packages, and securing brand partnerships that aligned with athletes' profiles and opportunities.

CLIENT BRIEF:

CAMI WILSON

Project 1

OBJECTIVE

Collaborate with Cami Wilson to develop a strategy that positions her as a valuable partner for brands in her industry. Highlight her unique selling points, audience demographics, and engagement metrics to attract brand collaborations.

CONTEXT

Cami Wilson is a Division 1 acrobatics and tumbling athlete at the University of Oregon with a strong following on Instagram and TikTok. Her audience is predominantly female, and she specializes in promoting health and beauty brands, leveraging her athletic background and authentic engagement to connect with her followers.

EXECUTION

Created a media kit and pitch deck to showcase her NIL (name, image, likeness) for presentation to brands, positioning her for potential campaign collaborations.

SOCIALS

Cami Wilson has a strong social media presence — 29.6k Instagram followers and 12.1k TikTok followers, with 80% of her audience being female.

MEDIA KIT

Developed a one-page media kit to showcase Cami Wilson's achievements, audience demographics, and strengths, which she includes in her initial outreach to brands to highlight her potential value in a partnership.

Pitch deck

Created a pitch deck to showcase what a partnership with Cami Wilson looks like, designed specifically for presenting to brands and expand her NIL (name, image, and likeliness).

NIL ‘ How to ’ Workshop

Project 2

OBJECTIVE

Guide student-athlete influencers on effectively leveraging their NIL (name, image, likeness) when approaching brands and establishing partnerships.

context

Student-athletes at the University of Oregon need efficient guidance on creating media packages and leveraging their NIL, so this deck uses Cami Wilson as an example to streamline the process.

EXECUTION

Conducted a NIL workshop for over 30 University of Oregon student-athletes, providing hands-on instruction on creating personalized media kits and pitch decks.