WADDLE MEAL PLAN

CO - FOUNDER & CHIEF MARKETING OFFICER

Waddle Meal Plan is an off-campus meal plan app designed for University of Oregon students. My business partner, Alden Schatz, and I recognized during our freshman year that students and their families needed more flexible dining options beyond the campus dining halls. We developed an app that allows students to scan and pay at local restaurants and grocery stores around campus. By offering discounts, coupons, and giveaways, we created a program that appealed not only to parents but also to students, providing a convenient and budget-friendly way to manage food expenses.

BUSINESS MODEL

CUSTOMER TRANSACTION :

Student signs up for Waddle Meal Plan
Student downloads the Waddle App & uploads funds
Student goes to Waddle Merchant
Student orders food & pays through the Waddle App
Students’ Waddle funds decrease
Merchants’ Waddle funds increase
Waddle takes an average 8% commission on each transaction

WADDLE App

SKILLS

App design
Intellectual Property (IP) Licensing

WADDLE WEBSITE

https://www.waddlemealplan.com/

SKILLS

Website Design
Graphic Design
Software Integration
JavaScript, HTML/CSS

SOCIALs

SKILLS

Social Media Strategy
Content Creation
Indirect/Direct Marketing
Brand outreach

We regret to inform you that Waddle Meal Plan will be closing business operations. Our last day of business will be December 15, 2022. After that date, Waddle will no longer be offering food financing services at any participating businesses or organ

IT’S WADDLE WEDNESDAY!!! Head over to Jersey Mike’s to get a FREE drink with the purchase of a sub. First 15 Waddle member will receive this deal 💸😆 Hurry in to be one of them!

🚨Waddle is in THE DUCK STORE!!!🚨
This is HUGE for our Waddlers😆

Waddle is in the 13th, EMU, Knight Law Center, and Rec Center locations. Go check it out! Happy Friday💚💚💚

🚨NEW WADDLE MERCHANT 🚨

Yay!! DAVE’S HOT CHICKEN is on Waddle!
Stop in to get a spicy chicken sandwich at the Eugene location on 13th street.

@daveshotchicken is a prime location for our Waddlers!!! Go check it out 💚💛💚💛

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!!! WADDLE WEDNESDAY!!! 💚💚💚 Head over to PIG & TURNIP on Franklin Blvd to get FREE Dazzle Dough (edible cookie dough) with any Waddle purchase of $10 or more. First 20 users get the deal! @pigandturnipcafes

🚨NEW WADDLE MERCHANT 🚨

Hey ducks! Welcome back to school🦆
We are so excited to announce our newest merchant…PRINCE PUCKLERS!

@princepucklers is the best new addition to Waddle. We LOVE their ice cream!💛💛💛

Prince Puckler’s is lo

Waddle wants to give a big congrats to the graduates👩&zwj;🎓👨&zwj;🎓! Your hard work has paid off and we can’t wait to see what lies ahead for each of you. Before you go, we want to leave you with this piece of advice: always remember to stay

Does finals week have you in a slump? Don’t worry, The Sandwich League is the perfect place for a pick-me-up. With all different types of saucy subs and bomb burgers, they are sure to give you the motivation you need to finish this term off str

Why choose between getting sushi🍣 or grabbing a burrito🌯 when you can choose both! At Subo, they have combined these two classics to make something undeniably delicious. Visit Subo today and be sure to use your Waddle app at checkout for deals and

Wanting to end this three-day weekend with a bang💥? Chula’s is the place to do it! Their outdoor patio and delicious Mexican food makes it the perfect place to enjoy these sunny days. Waddle over there today, and see just how much spice Chula&

After MONTHS of rain☔️ the sun is finally here☀️! Now is the perfect time to roll the windows down and blast your favorite tunes. On days like these, we love to grab a Pink Flamingo smoothie from Nekter and then Waddle over to the river to cool off.

#BeReal with a side of Waddle
Show off your favorite Waddle merchant next time you get the 2-minute countdown.

🚨WADDLE WEDNESDAY DEAL🚨
Today we’re teaming up with Shake Smart to get the first 20 Waddlers their fruit fix in shake form for just $1! Run—don’t walk—to Shake Smart for this Waddle Wednesday deal!
*must be using the Waddle

Which came first, the chicken 🐓 or the egg 🥚? You can find both and more at Brun’s Apple Market. Grocery shopping can be daunting, but with Waddle and Brun’s you can find low prices and an easy check-out! Seriously though, comment below

People have been asking, why did the chicken cross the road… The answer is to get to Hot Mama’s🐔! With 14 different dipping sauces to choose from, their delicious wings are sure to hit the spot. Not feeling wings? Try out one of their s

There is no need to play tug-of-war! There are plenty of Jersey Mike’s subs to go around. They have cold or warm subs to fit any desire. Our team’s favorite is the Club Sub, something about the provolone and the turkey that hits different

A / B TESTING CAMPAIGN

OBJECTIVE

Develop an A/B testing campaign to identify the most effective messaging for attracting students to join the Waddle Meal Plan. The campaign will feature two distinct taglines—one emphasizing dissatisfaction with dorm food, and the other focusing on starting the new term hungry. The goal is to determine which message resonates more with students and drives sales.

CONTEXT

Direct mailers allowed us to reach students directly at their homes before the start of the new school term. This approach served as a key marketing strategy to engage new customers.

EXECUTION

The campaign was executed as an A/B test, with both versions of the mailer sent to University of Oregon students' homes. One version was sent to students whose last names fell in the first half of the alphabet and the other to those in the second half. Engagement and sales were tracked and the ad that generated higher response rates was identified as the more effective messaging for marketing campaigns.